How to market your art

"Water Vole"
Signed Limited Edition print
Published April 2005
Image Size:- 6" x 6"

How To Market Your Art by David Tatham Art takes many forms. It can be in forms of the way people decorate their houses, dress, express themselves, paint and how someone talks. All these factors help to create the whole concept. A keen eye will definitely notice something unique. People interpret it differently and this brings about beauty and uniqueness.

For a very long period of time, it has given people a platform to make investments. Paintings and portraits that people acquired in the past have now gained a lot of value. It is a good idea to invest in these commodities since their value keep rising.

Exhibitions are good places to sell expensive art works. Their prices can even exceed a hundred million dollars. Sometimes the money acquired through their sale is donated to the needy in the community. Various organizations stage exhibitions in order to create awareness and for specialists to showcase their products. These are good opportunities for upcoming artists and also for those who have been in the business for a long period of time to meet potential customers. For example British Art works are widely recognized as the most influential exhibitions in the world.

Most artists prefer to specialize in a particular style. Some prefer to collect different artworks over a long period of time, and keep them until the market can offer better prices. Demand and supply keeps on changing, so are the prices of these products. Many clients prefer pieces that communicate certain messages and have not been very common in the market.

There are various categories of paintings. Are categorized by the period that they were made, the style of making, the artist and the kind of message being portrayed.

To produce a painting one can use different media. The most commonly used media involve acrylics, watercolor and oil. The style depends on the type of media the artist decides to use. Expressions include color, lines and dots that are not easy to identify. Sometimes they are real life forms.

Limited editions made by well known artists are very marketable. Mostly they include signed prints from an artist who made the piece. This gives a form of authenticity making them very special. They are usually more expensive than limited edition prints that do not have signatures. This is a good way for them to authenticate their work and at the same time approve the reproduction.

To succeed in this business you need to come up with good marketing strategies that will attract more business opportunities. These specialists incorporate new ideas every now and then. They ensure market survival, by making their products more competitive.

Some people do it for leisure while others do it as a business. Whichever the case, for one to do a desirable job one has to be visionary and optimistic. Most importantly, creativity has to be integrated in all aspects. Immersing yourself in the world of art brings you closer your talent, passion and your target market. This is one industry that you can market yourself even in a recession.